When you receive a plastic card mailer, you might wonder: What are they usually? These cards can be Postcards, Cards, Die-cut cards, or Pop-out cards. They all have a unique look and feel that attracts consumers’ attention. These mailers break up the monotony of regular mail.
Cards
Plastic card mailers come in various sizes and types. Typically, they hold a single card that can be used as cash or for purchases. Most of these cards have magnetic stripes embedded on the front, allowing them to be used for identification and access control applications. They can also contain other media such as Weigand Wire, a magnetic media embedded in cards and used in specific access control applications.
Plastic card mailers are often used to mail membership cards, product or service contact cards, calendars, referral cards, and emergency notification cards. This type of mailer is durable and makes for easy tracking of marketing campaigns.
Postcards
Using a plastic postcard mailer is one of the best ways to reach potential customers. These pieces are eye-catching, and they stand out in any mailbox. They can be as thick as a credit card and have high-quality graphics. They also become a constant reminder of your business and your offer.
Postcards are typically 4″ x 6″ and 5″ x 7″. If you’re creating a short, straight-to-the-point ad, a 4″x6″ postcard is best. However, a 5″x7″ postcard may be more effective if you’re using a more detailed postcard.
Typically, postcards are mailed in plastic card mailers. Plastic postcard mailers allow images and addresses to be embedded in the postcard. In addition, they have an increased level of security, as magnetic stripe encoding helps mailers know where their mail is.
Die-cut Cards
To make your business cards stand out from the competition, you can choose to use die-cut cards. These cards are perfect for passing out at trade shows or conferences, as they provide an easy way to share contact information with other people. In addition, they can be used for sharing office hours, social media URLs, or promotional coupons.
Die-cut cards come in different sizes and shapes. You can choose to create wallet-size cards, key tags, or cards with die cuts. You can even choose colors that will catch the recipient’s eye.
Pop-out Cards
Pop-out cards are usually enclosed in a plastic card mailer. These mailers are great for promoting products and services. They are a unique way to attract new customers to your store or to reward repeat customers with special offers. These mailers can be laminated to make them stand out from other direct mail pieces. They can also advertise discounts, gifts, and coupons.
Personalized Cards
Personalized cards are sent to your recipients in plastic card mailers. These mailers are made from durable composite plastic, 30 mils thick. In addition, they are coated with a glossy overlaminate for added durability. They are typically sent via standard mail, but you can also opt for express shipping at no extra charge.
There are also digital-only greeting card services. Although these are not as appealing as paper cards, they can be more personalized and offer attractive animations. Some personalized card services offer photo options, custom fonts, and even hand-written messages. They can even prompt the recipients to respond to a specific email or upload a digital gift card.
The advantages of plastic postcard mailers include lower cost-per-lead acquisition and higher ROI. Unlike other forms of marketing, they also feature lower cost-per-piece. They are available at a fraction of the price of similar campaigns. You can order them from online stores like Triadex or call them for a free quote.
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